You're the Youth

Client

You’re the Youth: The Future of Democracy™

Problem

Issues important to young adults such as the economy, education and the war in Iraq have not been addressed enough. In order for the youth to become educated on the political issues, there must be a reliable, unbiased source they can trust.

Process

11 Weeks was spent researching and conducting various user study sessions to identify the best possible solution to bridge the generation gap between young adults and politics. The branding, site design and development and copyrighting took place over the course of an additional 11 week period.

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Solution

“You’re the Youth: The Future of Democracy” is a politically oriented organization I founded in early 2010 that aims to educate, engage and mobilize the youth in politics.

The You're the Youth website shifts the experience of learning politics from a traditionally boring, steril educational

Results

The site has visitors from over 150 different countries and all 50 states in the U.S. In addition, You're the Youth has been featured on over 20 different web showcase galleries, and has been recognized at The Art Institute of Tampa in the student gallery.

"During product development of You're the Youth, Allison consulted with me to research/understand her target market, and (in turn) to design appropriate interactive and non-interactive features and content to engage this audience. Since the launch of Allison's organization in June 2010, it has created over 7,000 unique visits and received numerous design awards. Both of these 'honors' are a direct result of her intelligence, interactive design skill and success developing informative interactive media. Allison's professional experience is comprehensive (research, writing, editing, design prototyping and completed design) and she is a wonderful and fun individual to work with. I'm delighted to make this recommendation!"

Lisa McMichael, Freelance Consultant